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Escrow Payment Service Launched
FENSA is introducing a new payment protection escrow service. Escrow is where money is held by a trusted third-party until the job or purchase has been...
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FENSA Launches 'Dating App' For Installers
FENSA has unveiled a ground-breaking new lead generation website, scheduled to go live this April. Dating App is the generic term where it links one party who wants to buy to one that wants to sell.
In this case it is homeowners who want to buy from FENSA Approved Installers. Installers will be able to provide quotes directly to potential customers who are actively searching for FENSA registered companies.
The service will operate in a similar way to existing online platforms that are designed to connect tradespeople with customers searching for home improvement quotes. This was the original use for such Apps before dating companies realised they could be cloned for other types of personal introduction.
The FENSA adaptation of this service will be focused exclusively on connecting with homeowners that are looking for window installation companies and crucially, will be completely free of charge for FENSA Approved Installers.
“The introduction of our new lead generation website this April will allow FENSA Approved Installers to gain direct access to this demand – for free.”
– Chris Beedel
FENSA Director of Membership
Date details
Homeowners will not only be able to look for FENSA registered companies in their area, but they will also be able to post the job details including desired materials, products, budget and timeframe, which will then be emailed directly to those businesses, who can then respond with a quote or a home visit.
Register quick
In order to take advantage of the new service, FENSA is urging all its existing Approved Installers to register as soon as possible so that their company details are included in the website when it goes live in the Spring. Users will be provided with log-in details to a dashboard that is designed to help manage any leads as well as monitor the progress of them throughout the year.
Join quick
Any new companies considering joining the FENSA Approved Installer scheme will also be added automatically to the lead generation site once they become Approved Members.
Only use a FENSA Approved Installer
“Our market research has shown that 73% of homeowners considering replacing their windows or doors say they would only use a FENSA Approved Installer to carry out the work," continues FENSA's Chris Beedel. "This is a statistic that is supported by the fact that we receive over 15,000 postcode searches a month on the FENSA website, from consumers who are searching for their nearest FENSA installer."
Extended services
The new lead generation website is the latest in a series of exciting new initiatives from FENSA that have been introduced as part of renewed efforts to extend the services it offers to its Approved Installers. These include a new suite of specialised business-related insurance products, plus the introduction of a new Installer Marketing package that offers a range of tailored, affordable marketing strategies – all of which follow in the wake of FENSA’s successful 2019 TV advertising campaign, that culminated in more than 247million viewings over the course of the year.
For more information on FENSA, including details of how to join, go to - www.fensa.org.uk
Picture: FENSA has launched a free App for members that puts them directly in touch with homeowners looking to buy home improvement products.
Article written by Cathryn Ellis
06th March 2020