Andrew Scott of Purplex Marketing explores how AI is reshaping supplier choice, compressing the buying journey and raising expectations around trust, visibility and authority.
Future Friendly
With sustainability integral to the future of construction, CAB is facilitating greater cooperation between different material sectors to reduce waste and improve the environmental credentials of its members, and the wider industry, writes CAB CEO Nigel Headford
Answering to telephobia
Back in the 1980s one of the ‘go to’ jobs we teenagers used to do straight after O’Levels (yes I know that ages me!) was to work the phones in the call centre for a well-known window company writes KateAshley-Norman, director atVast PR
The girls can do it too
Small but important obstacles are putting women off joining the trades, but to overcome the growing skills gap, female talent is more valuable than ever Patricia Gardiner, sales and marketing director forTrade Direct Insurance, discusses why increasing the number of skilled female tradespeople is vital to address skills shortages:
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