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Sheerline - As Seen On TV
The newest episode of George Clarke’s Old House, New Home features a refurbishment project incorporating Sheerline’s aluminium window and door...
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Add more glass
BSW Window Solutions is widening its just add glass' campaign to include aluminium bifold doors, giving installers the same straightforward deal that has already proved a hit with its patio doors.
The Peterborough-based trade fabricator recently launched Just Add Glass earlier this year on its SheerGlide inline patio door, and BSW has now extended the offer to cover its bifold door range too, including the Index bifold door by Sheerline.
The move comes as homeowners increasingly want slim frames and large expanses of glass in their kitchens and living spaces. With more people designing rooms around the garden view rather than the room itself.
Gary Hancock, sales director at BSW Window Solutions, says: “The shift towards bigger glazed areas isn't slowing down. Homeowners want to see straight through to their garden without a bulky frame in the way, and that's putting real pressure on installers to offer the right products at the right price.
“Extending 'Just Add Glass' to bifolds was an easy decision. Installers want the same value and speed on bifold doors, so we've made sure they can get both under one simple offer.”
The expanded campaign gives installers access to unglazed bifold and patio doors using premium Sheerline aluminium, backed by a dedicated point of contact, online quoting and ordering software, samples, marketing support and full technical backup throughout each project.
Hancock says: “This is about making life easier for installers. Strip everything back and 'Just Add Glass' means quality products, fast turnaround and a price installers can build their business around. It's as simple as that.”
Article written by John Roper
11th September 2026