As we know, the lifeblood of any business is reaching potential customers and very often it is a case of who you know, as opposed to what you know, in terms of securing new leads. Alex Tremlett, the commercial director at Insight Data, highlights the importance of using reliable marketing data in today’s competitive landscape and explains how to leverage it to produce targeted and inspiring campaigns that really hit their mark. To Read More - Click The Pic
The simplest solution
Making significant capital investments in a challenging and unpredictable economic environment can be a worry when there is a race to the bottom on price from competitors and the fear you won’t get your ROI. Jade Consulting helps ease the tension. Ed Humphreys talks to Adam Jones and Sean Mackey. To Read More - Click The Pic
Editor’s Comment
Editor John Roper says we now have an honest prime minister treating the electorate like intelligent adults – but says Sir Keir really could do with some publicity training in telling the truth a little less bluntly. Now the electorate, believing the nation has no money, has stopped spending their own. Labour’s growth plans, which are based on consumer spending, have been self- unravelled. Then there are the glasses, the suits, the holidays and who earns what…Oh for Tony’s cronies! To Read More - Click The Pic
PVC-U and aluminium fabricator Hart & Co has recently upgraded its production line with the purchase of a Kombimatec EV470 CNC corner and transom cleaner and a new DGS450/500 electronic double mitre saw. To Read More - Click The Pic
Take our word for it
‘It does exactly what it says on the tin.’ This candour is precisely what a customer needs to make a buying decision. What if a residential door doesn’t do what is claimed of if? Apeer’s Asa McGillian warns that he has checked certification claims and discovered they could not possibly be accurate. To Read More - Click The Pic
Here’s how it looks
Glazpart is to launch a Glazpartners’ annual brochure which will feature all the companies that have joined the scheme along with articles outlining the programme’s success and the plans for 2025. To Read More - Click The Pic
Things are looking up
Eurocell says that it has achieved its highest-ever sales volume in one month for its range of Cavalok cavity closers. Martin Benn, head of new build at Eurocell, says this potentially indicates the housebuilding market is in the early stages of a strong recovery. To Read More - Click The Pic
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