A Grand Design On Building Sales Leads

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The aluminium window & door system Sheerline from Garnalex will be the subject of a first consumer campaign to create awareness and sales leads for fabricators and installers.

Adverts are appearing in Grand Designs, the magazine based on the hit television programme (and exhibition) of the same name. A pipeline of activity including digital guides, newsletter features and social media adverts are also planned in the coming weeks and months.

Sheerline is also investing in a strong in-house consumer support team to produce a sustained level of consumer marketing that will build the Sheerline brand with premium audiences and generate a stream of leads for customers. The company is recruiting a dedicated consumer PR copywriter and a graphic designer to create consumer adverts for Grand Designs readers.

A special landing page has been designed to manage enquires from consumers – www.sheerline.com/balance.

Feedback

Sheerline Classic, Sheerline Prestige and the S1 Roof Lantern have received enthusiastic feedback from customers. Roger Hartshorn, CEO at Garnalex, says: “The home improvement market is extremely strong at the moment and there’s a huge demand for aluminium windows and doors. We expect the consumer campaign to generate quality leads for our fabricator and installer partners across the country. As they’re Made in Britain and we can deliver reliably in five working days, fabricators and installers have a powerful competitive advantage when competitor delivery dates are all over the place."

Picture: Sheerline from Garnalex will be the subject of a consumer campaign to generate leads for installers and fabricators.

Article written by Cathryn Ellis
23rd September 2021

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