A Ceri Good Appointment

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Rehau has redoubled its commitment to sustainable operations with the appointment of Ceri Davies as General Manager of PVCR Ltd, within the larger Rehau Group.

Davies has a background managing operations within various prestigious companies. This includes 15 years at the Duracell Group, two-and-a-half years as a production manager at Procter & Gamble and almost a decade as Operations Manufacturer at Widex, the hearing aid manufacturer. Before joining PVCR he had been providing operations consultancy in various industrial sectors.

Largest PVC-U recycler

Based in Runcorn, PVCR is the largest PVC-U recycler in the North-West, processing over 13,200 tonnes of postconsumer polymer windows and doors every year. The company moved to its new purpose-built site in 2020 as part of its continued heavy investment into upgrading its PVC recycling capability and improving overall sustainability.

Rehau’s work at PVCR is part of its wider efforts to boosting the company’s recycling capacities throughout Europe for its windows production operations. Its long-term efforts in this field, alongside other initiatives, has seen the company selected to join the prestigious 50 Sustainability & Climate Leaders initiative, which is led by Bloomberg in co-operation with the United Nations.

As part of this ongoing strategy, PVCR is constantly looking to refine its processes and is confident Davies can utilise his skills in operations management to help further develop new and existing methods.

“Rehau is extremely conscious of its impact on the environment. In everything we do, from moving to new premises to overhaul our recycling capability, to employing the best possible people, we are constantly looking for ways to make our recycling processes more efficient."

-Gary Simmonds

Operations Director, Rehau Windows

Circular economy

"Indeed, it is these efforts promoting circular economies that recently saw us selected as one of the 50 Sustainability & Climate Leaders," continues Rehau Windows' Simmonds. “Ceri’s expertise in operations management will therefore be key to further refining our processes at PVCR and ensuring we can continue to make recycling accessible to all.”

Pressing concern

“Though the fenestration industry has experienced massive disruption due to the coronavirus, sustainability continues to be a pressing concern for the sector,” says Davies. “In fact, it is more important than ever that we prioritise green-conscious solutions such as recycling as the industry recovers from this unprecedented shock. With that in mind, I am hugely looking forward to playing a part in growing Rehau’s already formidable waste management and recycling capacity by optimising processes across the new Runcorn site.”

Picture: Rehau's PVC-U recycling plant.

www.rehau.com

Article written by Cathryn Ellis
15th September 2020

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