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Value: - the market's challenge
It is clear that neither consumers nor businesses have budgets that feel particularly generous right now, and the current instability around the globe will...
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Alerts to protect cash
Businesses supplying products and services into the construction and RMI sectors are being urged to take a more proactive approach to credit risk, as economic pressures continue to put strain on companies across the supply chain.
According to the marketing intelligence company Insight Data, demand for the financial trigger alert functionality within its Salestracker platform has increased as more suppliers look for ways to spot potential problems before they affect cashflow and profitability.
The feature continuously monitors the financial health of companies held within a user's customer and prospect database, issuing real-time alerts whenever significant changes occur. These include county court judgments (CCJs), changes in credit ratings and other warning signs that could indicate financial difficulty.
For suppliers operating in fast-moving and often unpredictable markets, having access to up-to-date financial intelligence can make a crucial difference.
Andrew Scott, CEO of Insight Data, says: "The construction sector has faced a turbulent few years and many businesses are still feeling the effects. While most customers remain reliable, it only takes one bad debt to have a serious impact on margins and cashflow.
"The challenge is that financial problems rarely appear overnight. There are usually warning signs along the way. Real-time credit alerts help businesses identify those signals early and make informed decisions before a situation escalates."
The alerts are delivered directly through the Salestracker platform, giving sales, credit control and management teams immediate visibility of any changes affecting customers or prospects.
As well as highlighting increased risk, the functionality can also reveal new opportunities. For example, a prospect that has improved its credit rating or settled a CCJ may become a more attractive trading partner than previously thought.
Scott says: "Access to timely information changes the way businesses manage customer relationships. What once required hours of manual research can now be monitored automatically, helping businesses protect revenue while focusing their efforts where they will have the greatest impact."
Article written by John Roper
20th July 2026