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Euroglaze has been manufacturing and supplying PVC-U frames for more than 45 years. Following the trends of the Keystone Report, the company is seeing a huge demand for different colour doors.

The firm is Rehau’s longest standing customer in the UK.

Like the rest of the market, there was a time in the 80s and 90s when all the PVC-U windows Euroglaze supplied were smooth white and all the replacement doors were PVC panels. However, over the past 10 years in particular, its window output has been as much about foils and colours as it has about white, while its replacement door output has pivoted largely from PVC to composite.

 

Keystone report

Euroglaze’s experience obviously tallies with the latest data reported by one of the industry’s leading online window and door designers and the figures contained within Keystone’s UK Consumer Fenestration Trends report – both of which show just how far the market has come from the ‘any colour you like as long as it’s white’ days.

White does remain the most popular window colour across all regions and demographics in the UK, yet the growth in foils and greys shows no sign of abating.

Almost half of windows sold are now foiled. When it comes gto flush sashes such as the Rehau Rio, Liniar flush sash and Liniar Resurgence systems which are all fabricated by Euroglaze, that rises to around 80%. Unsurprisingly, the most popular colours after smooth and foiled white are agate grey and anthracite grey, followed by brown, black and then cream and green.

 

Grey doors rising

For front doors, white is still preferred by more than a quarter of consumers but the many grey options are rapidly closing the gap, with black and blue the next most popular but still some way behind. Euroglaze’s order book certainly reflects that trend, with moss grey and pebble grey doors being supplied alongside the established agate and anthracite. There is also a growing appetite for less conventional colours though and in recent months, Euroglaze has supplied its first composite doors in duck egg blue and candy pink.

 

Design statements

Martin Nettleton, Euroglaze’s managing director, says: “Clearly, if you’re not adding colours or composite doors to your offering, then you’re missing out on a huge market opportunity, with the potential to target new customers with stronger margins. The Baby Boomers (born from 1948-1964) were probably the first generation to fit PVC-U windows in their homes, driven by promises of lower maintenance. Then the Gen X generation (born 1965- 1980) were the ones led the replacement of the replacements as they looked to reduce energy costs. But there’s a whole new generation of buyers out there – in the form of Millennials (born 1981-1996) and even Gen Z (born 1997-2012) for whom windows and doors are much more of a design statement.

“The research shows that female buyers, younger buyers and buyers in the AB demographic are more likely to choose composite than PVC doors and they are also much more likely to want a bolder colour. Appealing to those buyers is all about giving them something that is ‘uniquely’ theirs, rather than something which just blends in with the rest of their street.”

Euroglaze’s sales and customer service team can help installers and trade customers add exciting new options to their product range simply and cost effectively, with all the benefits of being able to buy from a supplier offering the widest range of Rehau products of any fabricator in the UK.        

 

Picture: Euroglaze has recently supplied its first door in candy pink.

www.euroglaze.co.uk

 

Article written by Cathryn Ellis
29th April 2024

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