Fit Sales Follow FIT Feature

Decorio at FIT

The Affordable Windows Group reports a successful first year for Decorio, its steel-look aluminium system which was launched in 2024 and showcased at 2025’s FIT Show,

Addressing increasing demand for industrial and art-deco aesthetics, Decorio’s collection spans external windows and doors through to internal screens and partitions.

The blend of heritage steel looks, excellent thermal performance and minimal sightlines has garnered positive responses from trade partners.

Head of marketing, Amelia Gaughan, says: "Decorio really stole the show on our 2025 FIT stand. The response from our trade partners has validated our decision to expand our heritage offering into aluminium.

"Our installers told us they needed a reliable steel-look option at competitive trade pricing. Decorio has filled that gap in the market."

 

Timberlook

Decorio was introduced as a sister brand to AWG's established Timberlook range, which offers heritage-style PVC-U windows and doors. Together, these two ranges provide trade partners with the flexibility to offer both timber-look and steel-look designs suitable for virtually any heritage or contemporary installation.

Gaughan adds: “Offering both our Timberlook and Decorio ranges means that our installers can handle virtually any project. It also gives the installer the opportunity to upsell without any hassle or reliance on multiple suppliers. Whether the initial enquiry is for Timberlook or Decorio, many homeowners choose to complement their external windows and doors with the Decorio Internal Collection, creating a stylish look throughout the home and adding even greater value to each sale.

“Staying responsive to market demand and installer requirements remains our priority, so we look forward to adapting and evolving our Decorio range over the next year and beyond.”

 

Picture: The Affordable Windows Group stand at FIT 2025.

www.decorio-doors.com

Article written by Cathryn Ellis
24th November 2025

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