Installation Videos Manage Homeowner Expectations

Installing a door

Apeer has produced a video that shows the process of removing an old residential door and fitting a new one. The production is aimed at managing the expectations of homeowners who may be deciding upon a replacement.

The move follows research amongst Apeer’s retail installer network and a cross-section of customers that indicated homeowners want to understand the installation process.


 “Homeowners invariably research everything when making a capital purchase for their homes but seldom will they understand just what the installation process for residential doors involves. Often they underestimate just how involved the process is and the potential for disruption – and few appreciate what a skilful operation it is.”

– Asa McGillian 

Managing director, Apeer



“Having seen the skill involved we believe that homeowners will also enjoy a greater sense of value for money and security when they realise the level of skill employed in the process,” adds Apper’s McGillian.


Short and long of it

The video has been produced as a full-length version at three minutes 15 seconds for viewing on YouTube, with shorter edits produced for sharing on the company’s extensive Facebook and other social media channels. Installers will be expected to encourage homeowners to watch the video as part of the sales process or in preparation of an installation.

Picture: Here's a shorter edit.



Article written by Cathryn Ellis
10th December 2021


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