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Swanning Off To Swansea
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Key To The City – Yales Sets 15,000+ People Free In Brum
A plan to give away 15,000 keys to access 22 places of special interest around the city of Birmingham will come to fruition on Saturday 28 May. The keys (and locks) have been manufactured by Yale.
The official Key Exchange Ceremony will take place at Birmingham New Street Station – and the first keys issued. It will become part of the Birmingham 2022 Festival and the Fierce festival or contemporary arts.
The specially designed keys, which have been produced in Yale’s Portobello factory will be presented in beautifully designed boxes, with an accompanying passport, which acts as a map and guide.
For 6 weeks from 28 May anyone will be able to award their ‘Key to the City’ to whomever they want, for whatever reason they want. Key holders will be able to explore private and intriguing places and spaces that they might not normally have access to – or indeed might not have known existed.
Locations include special access to 103 Colmore Row (a view of the city from the 18th floor terrace); Northfield Community Garden; Minworth Green Bridge; Green Lane Masjid and Ikon Gallery.
“We are honoured to be the Official Sponsor of the Key to the City project and play our part in the Birmingham 2022 Festival. With over 180 years”
– Harry Warrender
Senior vice president and head of UKI, Assa Abloy Opening Solutions
Explore
Assa Abloy is Yale’s parent company.
“The bespoke keys will offer anyone visiting Birmingham the opportunity to unlock and explore new experiences around the city. We hope as many people as possible get the chance to use one of the keys and be part of this exciting event,” continues Warrender.
Louisa Davies, senior producer for the Birmingham 2022 Festival, adds: “Key to the City and Yale is a match made in Birmingham! This is a project that will unlock so many surprising experiences for 15,000+ people. It will paint a portrait of the city that reflects our vision for the festival - to inspire people to explore and celebrate this unique cultural landscape.”
Get along and go Free
The Key Exchange Ceremony site, located beneath the departure boards at New Street Station, will be open from 11am-7pm from 28 Ma -5 June inclusive and thereafter from 11am-7pm on Wednesdays, Thursdays, Fridays, Saturdays and Sundays. There is no need to register in advance, just turn up on the day. Arrive in pairs or solo to be partnered up to collect your keys - all locations are accessed using this single key.
This is a free event.
The festival
The Birmingham 2022 Festival runs from March to September. For more information on Key to the City and Birmingham 2022 Festival – Click Here
Picture: Get you Key to the City of Birmingham from Yale at New Street Station.
Article written by Cathryn Ellis
26th May 2022