Making Wellbeing Vantastically Visible

Ford has teamed up with the Lighthouse Construction Industry Charity to ‘Make it Visible'. Wellbeing is the target message that will appear on vans as prominently as Bojo's anti-Europe NHS bus slogan.

The UK’s commercial vehicle leader is stepping in to help combat the issue that as many as two construction workers are lost to suicide every day, according to the Office for National Statistics.

Working with the Lighthouse Club, and construction contractors Balfour Beatty – Ford will be putting mental safety on an equal footing with physical safety on construction sites. By helping to make the support more visible, more workers will be able to seek assistance from available resources.

Bill Hill CEO of the Lighthouse Construction Industry Charity says: “The Make it Visible campaign will rely on extra-high-viz vests that will identify designated on-site support councillors at construction sites across the country; posters that direct workers to on-site support; and high-viz liveried Ford vans that will be delivering the Lighthouse Club’s mental health first aiders to sites – all the first aiders have relatable experiences in the construction industry. I am convinced that this initiative will have a positive impact on workforce wellbeing and ultimately save lives.”




Beating Boris

The Make it Visible campaign launched at this year’s commercial vehicle show in Birmingham, supported by a fully liveried Transit Custom in high-visibility tones.

“This campaign is hugely important to Ford and highlights the importance of mental wellbeing alongside physical wellbeing on the construction site,” says Mandy Dean, director, commercial vehicles, Ford of Britain. “As the UK’s best-selling commercial vehicle brand, it is likely the majority of construction workers are Ford customers and operators, so we have a duty to support them.”


Picture: High-viz liveried Ford vans will be delivering the Lighthouse Club’s mental health first aiders to sites up and down the UK.

Article written by Cathryn Ellis
30th March 2023


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