Selling Sustainability Can Secure A Sustainable Future

Today’s consumers are increasingly concerned with sustainability, so naturally, the installer that sells the best sustainable home improvements will come out ahead. That’s the opinion of Kurt Greatrex.

Greatrex is sales director at Dekko Window Systems. He writes: In an age where environmental consciousness is at the forefront of global conversations, sustainable living has transcended from being a mere buzzword and has instead become a guiding principle for many.

As the world grapples with the impacts of climate change, the call for eco-friendly practices has extended into various facets of our lives, including the places we call home. In the UK, the pursuit of sustainable home improvement products has emerged as a key indicator of the nation’s growing interest in reducing its carbon footprint and safeguarding the environment for future generations.


Green consciousness

Over the past decade, the UK has witnessed a significant shift in public attitudes towards environmental responsibility.

Consumers are increasingly looking for sustainable alternatives across a broad spectrum of products, from food and fashion to transport and energy sources – while a mounting awareness of climate issues has also naturally extended into the realm of home improvement.

The UK government has also played a crucial role in accelerating the adoption of sustainable home improvement practices and in recent years, various policies and financial incentives have been introduced to encourage homeowners to embrace eco-friendly alternatives.


Future Homes standard

In 2019, the UK became the first major economy in the world to pass laws to end its contribution to global warming by 2050, a target requiring the country to bring all greenhouse gas emissions to net zero in less than 30 years.

But a much more pressing deadline is the Future Homes Standard, the first major steppingstone to becoming net zero carbon that requires all new homes in England to be future-proofed with high levels of energy efficiency by 2025 – less than two years away.

The strict set of standards will ensure that all new homes built in England from 2025 will produce 75 to 80% less carbon emissions than homes delivered under current regulations.

These initiatives have helped raise awareness and provided a push towards greener living, fostering a climate in which sustainable home improvement is seen as not just a trend but a responsible choice.


Products to suit

It’s therefore vital that installers are equipped with the right products – after all, if homeowners are actively seeking more sustainable home improvements, the installer that is able to provide these will naturally have the edge over the competition.

At Dekko, we have many products in our armoury contributing towards achieving a net zero carbon goal – both our Infinity range of PVC-U windows and doors as well as our Räum range of aluminium products boast low U-values which contribute to sustainability.

We are also the UK’s largest fabricator of Residence Collection windows and doors, a range that surpasses most products when it comes to thermal efficiency. Both R9 and R7 offer a U-values of 1.2 with double glazing and 0.8 with triple glazing, while R2 offers a U-value of 1.2 with double glazing and an impressive 0.79 when triple glazed.

All three ranges guarantee an A++ energy rating as well as achieving one of the highest classifications on the British Standard weather test.


Well equipped

With government support, an evolving industry, and a motivated consumer base, the future looks promising for the growth of sustainable home improvement in the UK, and at Dekko, we’re well equipped to help our valued customers meet this ever-growing demand.


Picture: Products from The Residence Collection and Dekko Window Systems can reduce energy usage and thus tick the sustainability criteria modern home owners are looking for in their home improvement products.

Article written by Cathryn Ellis
26th September 2023


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