You Would Cry Too If It Happened To You

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Abcell was all set with its No Bull campaign to promote transparent and clear pricing in time for the firm's 30th birthday party - and then lockdown hit the country.

Abcell planned to kick off with two outstanding offers on bi-folds and lantern roofs for trade customers. But then the company's lantern roof component supplier (Aperture) went bust.

 “We’ve always prided ourselves on being honest and open. Installers are very busy people and don’t have the time to be shopping around for the best prices or searching for extra costs hidden in the small print of quotes.”

– Neville Gleed 

Operations Director, Abcell

 Price you see is the price you pay

“Our prices clearly state what the customer is getting for their money," continues Gleed. “When you deal with Abcell, the price you see is the price you pay. No add-ons, no gimmicks – no bull!

"For example, we’re currently offering unglazed AluK BSF70 bi-fold doors at £399 per leaf, including cill, including free delivery. Unfortunately, we can’t do anything about the tax man, so VAT is applicable.

“We’ve launched this No Bull campaign to highlight our philosophy of fair, honest pricing and how we aim to make life easier for our customers.”

Picture: Sometimes shit happens - but you can still get unglazed AluK BSF70 bi-fold doors at £399 per leaf from Abcell.

www.abcell.co.uk

Article written by Cathryn Ellis
13th May 2020

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