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What Home Workers Really Want
Almost 70% of architects said they have changed their design thinking as a result of Covid and more than 30% said that it had specifically affected their...
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A Total Eclipse Of The Heart
The Eclipse Collection is a new range of aluminium sliding doors and windows designed to totally get to the hearts of homeowners seeking a more contemporary style.
They come from Conservatory Outlet as the company adds to its extensive product portfolio - under an exclusive new brand. Eclipse is characterised by its super-slim, high performance frames of just 34mm. Maximum glazing with minimal frames is an on-trend concept that has seen rising demand in the modern market.
Having recognised a lucrative opportunity to diversity, Conservatory Outlet has worked with its chosen partner for several months to design and engineer an entirely bespoke suite of products that will remain 100% exclusive to the CO network in the retail market.
Sliding patio door system
The Collection’s signature headliner is the Eclipse sliding patio door system, which is available in both double and triple track configurations. Capable of achieving a maximum span width of up to 6 metres, and an impressive height of 3 metres, the Eclipse sliding patio is an attractive and practical alternative to the bulkiness of bi-folding doors. Its glazed area provides a huge view of the great outdoors, with none of the obtrusiveness found in chunky bi-fold frames, whilst also punching above its weight in energy and security performance.
Windows
Also included within the new collection are a re-engineered, high performance casement window with tilt & turn option, a flush casement and an array of bespoke entrance doors - and a bi-folding door.
Launch
The Eclipse Collection was officially unveiled to the Conservatory Outlet Network in August, with exclusive sales and marketing launches scheduled for each member to ensure its sales teams are fully armed and engaged with the technical data and USPs required to hit the ground running.
Marketing
Bespoke marketing resources are set to include a full-colour brochure, technical product information sheets, website and digital marketing campaign resources and access to the full collection via Conservatory Outlet’s newly launched Professional Design Service pricing App.
“We’re so excited to be officially revealing our Eclipse Aluminium Collection of windows and doors to the Network after several months of intensive R&D and carefully considered sales & marketing planning.”
– Andy Miller
Business Development Director, Conservatory Outlet
Feedback from network members
This is the most technologically advanced suite of products we’ve brought to market to date, the concept behind which was very much driven by feedback from our network members," continues Conservatory Outlet's Miller. “To be able to deliver the collection to our network with 100% exclusivity is a huge win for us. Partnered with the back-up of our exceptional marketing team and resources, we’re able to deliver an value-add that can’t be replicated anywhere else.”
Stephen Stockley, Director at CO Network member Amber Home Improvements, adds: “We’ve been discussing the need for an exclusive contemporary aluminium collection for some time now and we’re really pleased to be working with Conservatory Outlet’s Eclipse Collection."
Colour
With six signature house colours and 150 additional RAL colours to select, choice is very much the driving force behind the Eclipse.
Picture: The Collection’s signature headliner is the Eclipse sliding patio door system.
Article written by Cathryn Ellis
31st August 2020