Augmented Reality – The Answer To Lead Generation?

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In today’s fiercely competitive market, it is more important than ever to invest in lead generation. Could augmented reality be the answer?

Consumers simply aren’t spending as much on home improvements. Something exacerbated by the current energy and cost of living crisis. As a result the glazing industry is facing a challenging future according to Augmented Reality Conservatory Design (ARC Design). The company says it is thus more important than ever to invest in lead generation.

And one proven way to do this is through technology, says ARC Design.

Visualisation software

The software works as a visualisation tool that sits within an installer’s website, helping homeowners design and fully customise their own conservatory within minutes, before submitting the design to the installer to request a quote – having consulted with a trusted fabricator.

With the click of a button, the homeowner can then view their design in 3D augmented reality, allowing them to view the conservatory in situ (virtually) on their house, helping them make their final decision.

 “The USP of ARC Design is that it hooks consumers onto an installer’s website with a simple yet engaging experience – they experiment with their different design options, all the while associating this experience with the installer’s brand, positioning that installer as the obvious frontrunner for the installation”

– Andy Clear 

COO and Co-founder, ARC Design

Know your customer

“From the installer’s point of view, they can then access the homeowner’s design preferences and contact details, meaning that during their first interaction with a potential customer, they can go in highly informed and easily show their expertise, giving a faster route to sale and even opening the door for a higher price,” continues ARC Design’s Clear. “As a result, ARC Design is a huge help in increasing lead generation.”

ARC Design software is easy to use, requires no design experience or training and can be installed onto a website in just 30 minutes.

Picture: ARC Design is recommending installers invest in virtual reality lead generation and has also called on fabricators to help their installers with the cost.

www.arc-solutions.co.uk

Article written by Cathryn Ellis
27th October 2022

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