Digital Marketing Masterclass - New Toolkit For GGF Members

Silhouette of a person sitting at a computer screen

The GGF has produced a Digital Marketing Toolkit to help members promote their businesses. It consists of 12 modules supported by video tutorials and downloadable presentations.

The Toolkit has been devised by the Glass and Glazing Federation marketing team and web development agency SLX Marketing.

The Toolkit covers the full spectrum of digital marketing from planning to measurement, content and lead generation through to social media, audience growth, search engine marketing and customer service.


 “The idea and impetus for this new members’ benefit came from the GGF’s Marketing and Communications Committee which has helped guide and refine the project over the last few months.”

– James Lee 

Director of External Affairs, GGF


Marketing at the centre of your business

SLX Marketing presented a preview webinar at the GGF Members’ Day in October 2020 which demonstrated the necessity and effectiveness of digital marketing. On producing the project, Graham Hansell, SLX Managing Director said: “With the re-opening and re-building of the UK economy, there’s rarely been a better time to put digital marketing at the centre of your business. It has never been more essential to engage with customers using the digital tools because businesses everywhere are operating in a new norm and a restricted environment. Digital has become the main communication channel, to reach, communicate, engage and sell.”


Online like never before

James Lee added: “In the current trading environment and with the challenges ahead, can companies afford not to use digital marketing to best effect? Companies need to reach their customers online like never before. The GGF Digital Marketing Toolkit will provide quick and easy solutions for those who have yet to really embrace digital marketing but will also be a useful reference point for companies who are using digital marketing technology to great effect but may be looking to improve their online presence even more.”


Webinars to come

The GGF is planning to hold digital marketing workshop webinars in May and August (dates to be confirmed) where members can ask questions on the toolkit and digital marketing generally. In the meantime, if members have any digital marketing queries, a feedback form has been added to the Toolkit homepage, to enable Members to share their views and queries.


Member benefit

The Digital Marketing Toolkit content has been valued at over £1,000 by the Digital Course Director of the Chartered Institute of Marketing, the benefit is included in GGF Members’ subscriptions.

The Toolkit can only be accessed via the Members Area of the GGF website, however for non-members, the GGF has produced a promotional video on YouTube to highlight the scope and features of this Members’ benefit.


Picture: From the video below.

Article written by Cathryn Ellis
15th April 2021


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