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Match Maker
Being able to co-ordinate the colour of your integral blinds with the window and door frames and hardware is really important, writes Morley Glass’...
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Don’t Be Blind To Colour Opportunities
The latest Venetian integral blind colours which have been developed to respond to changing home décor trends offer important sales potential according to Ian Short.
Shor is MD of Uni-Blinds integral blinds manufacturer Morley Glass. He says “White window and door frames may continue to dominate sales in the UK, however the new kids on the block are undoubtedly agate grey and black.
“This is reflected in sales of Uni-Blinds integral blind units, which are now available in both these colours within the Venetian range. Despite white and anthracite continuing to take the lion’s share of our sales, there is a noticeable shift to other colours as homeowners and architects experiment with different approaches to the look of their windows and doors.”
Grey frames
Short continues, “Innovation by profile manufacturers has provided end-users with easy access to high quality, visually appealing PVC-U and aluminium systems which are gradually shifting the perception that frames should be white. The anthracite boom has certainly turbocharged this shift, which means it accounts for an estimated 10% of all PVC-U windows installed, while the colour is the most popular in aluminium according to some fabricators and installers.
“What is particularly interesting to see is the greater variety of colours being chosen today by customers compared to, say, ten years ago, particularly when it comes to our Uni-Blinds. All the bespoke integral blind units that we manufacture for customers are created using ScreenLine from Pellini which has been extremely active on new colour development in recent years.
“The arrival of new ScreenLine Venetian blind colours in agate grey (S120) and black (B160) during 2023, which are exclusively available in the UK from Morley Glass, was particularly welcome as they give homeowners the opportunity to complete their windows and doors with integral blinds for a fully ‘on-trend’ result. Other integral blind colours, such as silver (S157), anthracite (S159) and slate grey (S158), can also look amazing within coloured frames, but agate grey and black have made an instant impact in the market.”
Picture: The full range of ScreenLine Venetian integral blind colours now available from Morley Glass.
Article written by Cathryn Ellis
29th April 2024