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FIT Show - Gerda Doors Stand No. P31
Distributed exclusively in the UK by Pioneer Trading, Gerda doors feature steel or aluminium skins mounted on a robust aluminium chassis with a PU foam...
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Gerda Door Features AT New UK Glaze HQ
UK Glaze has opened a new glass production unit with a showroom featuring a premium Gerda door alongside its range of decorative glazing products.
The glazing products include splashbacks, mirrors, balustrading and wall panels.
Director Mohammad Kaboutari has invested £400,000 in setting up the unit. When he arrived in the UK, he had just £27 in his pocket. But he also had something else more valuable – his skills and knowledge as a master glazier, learned alongside his father back in Iran.
This allowed him to eventually open up his first business – MK Glass on the Caledonian Road in London, which grew into Empire of Glass 18 months later as his reputation for quality workmanship and as a master glazier spread among property owners in the neighbourhood and beyond. As the business name grew, so did requests for related products and Kaboutari soon started supplying windows and doors.
Gerda
It was whilst running Empire Glass that Kaboutari first came across the Gerda front door, which Pioneer Trading Company’s managing director Danny Williams had recently brought across to the UK from Poland back in 2023.
Kaboutari quickly became one of Pioneer’s top sellers of the Gerda door.
“My client base was becoming more demanding in their expectations around performance, safety and added value. My existing door supplier just wasn’t delivering that level of quality that we wanted to sell,” says Kaboutari. “Even though the Gerda doors were coming in at a slightly more expensive rate, my customers were loving them – the looks, the enhanced security features, the lower U-values – and definitely the ‘thunk’ when the doors close.”
High end
The Gerda door appealed to the demographic of Kaboutari’s core customer base which were looking for premium decorative glazing products at the higher end of the market. This realisation came at a time when Kaboutari and his brother were keen to concentrate their business on this more niche sector, leading to the decision to sell Empire of Glass as a going concern and open a brand new business venture – UK Glaze Ltd.
“We reinvested everything we had in setting up this new unit,” continues Kaboutari. “The glass factory has every piece of kit we need to cut, process and transport the glass. And the showroom is evolving into a living, breathing example of what we can offer through our glass cutting services – from staircases and wall panels to bespoke furniture. The Gerda door sits proudly in the showroom as a focal point.”
The support Mohammad has received from Gerda has been instrumental in the transition out of central London to Royston in Hertfordshire. Kaboutari says: “There are always going to be issues with suppliers no matter how brilliant they are but it is by the quality of the response that we judge them. With previous door suppliers we have had problems on site which had evolved into weeks of going round in circles and leaving jobs half finished. On the rare occasion we have had an issue with a Gerda door, all it took was a phone call to Keith Arm (Gerda’s sales manager) and the missing piece was in a taxi en route to the installation site. It is for this reason that we feel completely confident in Gerda’s commitment to partnering with us in building UK Glaze into a premium home decoratives supplier to high end homes.”
Picture: From L-R Danny Williams Gerda MD, Mohammad Kaboutari, Keith Arm NBD Gerda and Tina Beal the sales director at Gerda.
Article written by Cathryn Ellis
24th November 2025