Preston – Bloomin’ Hell

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You would be forgiven for saying ‘bloomin’ hell – that’s good going’, when you realise that a simple Gerda door in Preston is getting thousands of views every week without a penny being spent on generating traffic. 

Installation company Lee Kelly uPVC Ltd fitted the Gerda door on the side of its showroom, close to some traffic lights. As a result, the door is in full view of every single person in every single vehicle that stops at those lights. Considering the busyness of the road, that can add up to hundreds, if not thousands, of people every single day.

Simples

“Sometimes the simplest solutions are the best,” says Maek Lee Kelly the MD at Lee Kelly. “The position of the door has been instrumental in encouraging more people to ask after the Gerda brand in our showroom than some of the more expensive advertising we have invested in.”

Lee Kelly took on the Polish Gerda door range, which is distributed in the UK by Pioneer Trading Company, after seeing them at the FIT Show a couple of years ago. The company was looking for a premium door supplier that offered the level of performance it was after at a reasonable price that wouldn’t be off-putting to their customers.

“We primarily work with homeowners but still supply to a small number of premium housebuilders who are looking for something a bit special,” continues Lee. “As soon as we saw Gerda at the FIT Show, we knew that we had found the door we were looking for. It ticked every one of our boxes and gave us the reason to access a sector of the market that was willing to spend that little bit more on something that was markedly different to the standard front door offerings on the market.”

Best performance

Pioneer’s MD Danny Williams adds: “Lee Kelly was one of the early adoptees of the Gerda door range. They committed to helping us bring the brand to the market. Developing brand recognition can be a slow and painful journey, yet all at Lee Kelly have understood where we stand from the start and have been persistent in making sure the name is put in front of the right people at the right time. Indications are that Lee Kelly is on track to be one of our highest performing trade partners this year”

Picture: One for the road – a Gerda door going viral on the corner of the Lee Kelly showroom in Preston.

Article written by Cathryn Ellis
11th September 2025

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