New event gives the edge
A new event has been announced to boost the glass and glazing industry following tougher trading conditions and rising costs. insightEDGE is a...
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83 articles found with tag 'marketing'
The Fabricator Magazine – April 2026
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Editor's Comment
They said it couldn't be done, writes John Roper. Back when window rating became a thing. U-values were calculated on a 'standard window'. Calculating the value of a whole window was not considered possible. Well now it is and it is going to be a big challenge – but a worthwhile challenge for the industry.
Marketing – Coffee and a chat
Over the years, it’s become a truism in marketing that the noise never stops, writes Andrew Scott. Social media, PR, SEO, targeted adverts and automated emails all compete for attention and promise to generate leads. At Purplex Marketing, we spend every day navigating this highly digitised landscape, ensuring our campaigns hit their targets on time and on brief.
Real-life risk reduction
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As Module D is seemingly left out of a landmark new homes benchmarking report, Nigel Headford, the chief executive at the Council for Aluminium in Building, explains why ‘whole life should mean whole life’ when it comes to Whole Life Carbon calculations.
Business - Breaking down the barriers
Through political engagement, collaborative sector work and hands-on participation in major apprenticeship events, the GGF is reinforcing its commitment to nurturing the next generation of talent, writes Chris Beedel, head of advocacy and stakeholder relations.
Business - Under selling, labour falling
Recruiting skilled workers within the fenestration industry is becoming increasingly challenging and those within the sector are aware that it needs to do more to attract talent, writes Martin Hitchin, the CEO at Rehau.
Glass & Glazing - A step back from the carbon footprint
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Velux has redefined energy efficiency and reduced the carbon footprint of roof windows with its new vacuum insulating glass technology.