Virtual Showrooms - Letting Bygones Be Bygones

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The firm behind the Bygone Approved Installer Network is offering free virtual showrooms so Bygone installers can go back to being Bygone installers.

During lockdown the directors at Masterframe continued to work, talking to customers via one on one zoom meetings to get a feel of how they were weathering the storm both personally and commercially.

They then took the time to a look at how they could help minimise the impact on their customer’s businesses and help them to emerge from the crisis with a distinct advantage by generating interest in their products.

They looked at new research on the Internet Retailing website on how Covid-19 is changing the way shoppers buy.  According to the research on the site, four in 10 UK shoppers say that Covid-19 will fundamentally change the way they shop. This suggests retailers and others should now look ahead and plan to meet the needs of the consumer of tomorrow.

 

 “Some 42% of consumers say that the way they shop will fundamentally change as a result of Covid-19 and 26% say they will pay more for local products, 25% for trusted brands and 24% for ethical products”

– Carol Slade 

MD, Masterframe

 

"More than half (57%) say they’ll spend more on those that are supporting the community, while 63% are more likely to buy from those taking measures to fight the outbreak,” continues Slade.

“It became clear to us that the pandemic was fuelling the growth of a stay at home economy.  The way forward was therefore to build positive virtual experiences for retail customers so that their safety was assured and they were still able to explore all their options in a very real way.  This in turn would help our network of installers to keep them engaged and interested enough to take the next step..

 

Free virtual showrooms

Masterframe has decided the right thing to do was to invest and immediately offer its Bygone Installer Network, Free virtual showrooms produced by a professional production company. These virtual showrooms include sight of all products including videos - although members of the network will have to pay to promote non-Masterframe products at their own cost.

"Installers will have a dynamic sales tool ready to send to their customers at the touch of a button,” Slade continues “To date we have produced five videos and are working hard to roll out the programme over the next couple of months. We are also to shortly do a comprehensive virtual tour of our own showrooms and a full corporate video which we will share with our customers for their own websites.

"The virtual tour of our premises, complete with hot spot videos illustrate the quality of our sash windows and how they are made. This transparency will help to forge a connection between Masterframe and the retail customer, assuring them that they are buying a product produced by specialists whilst supporting British manufacturing.”

 

Well received

The offer has been well received with Bygone installers sending testimonials over to Masterframe.  Tommy Rose, Director - Barnet Window Company says: “During these difficult and unprecedented times, Masterframe have distinguished themselves from our other suppliers with their proactive approach to supporting us. The virtual showroom is exactly what is needed at this time to help us provide the very best service to our customers.

"The fact that it was conceived, discussed directly with us and other retailers and then affected within days of its conception is testament to the positive approach of the directors and the rest of the team. Thank you!”

 

Looking forward

Edward Burgess, a director of the Burgess Group, had this to add: “We were encouraged to have a virtual tour video undertaken free of charge at our showroom. We already had a Google version but the virtual tour offered by Masterframe was far superior, offering customers a much clearer vision of our products. 

"We are looking forward to investing in phase two when we will add hotspots and video links for our other products to accompany those added for the Bygone Collection by Masterframe.  This has been a helpful tool whilst the public have been unable to visit us.  Even when life returns to normal we will use the virtual tour as a teaser to inspire customers to arrange an appointment.”

 

 

Bygone Approved

If you are interested in becoming a Bygone Approved Installer, call John Samuels t. 01376-534110 to find out if there is a post code available in your area. Samuels can also assist you with more information on virtual videos or Masterframe's corporate video.

Picture: Virtual showrooms are on offer to members of Masterframe's Bygone Approved Installer network.

www.masterframe.co.uk

 

Article written by Cathryn Ellis
10th June 2020

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