Pressure Drop – Fenestration Falls Fuel Fears

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The pressure that was being placed on fenestration supply in the post-pandemic boom has dissipated according to a survey from Insight Data showing only 26% of businesses are recording higher levels of enquiries - that figure stood at 63% just 12 months ago.

The survey, which was conducted for the 2022 Glazing Summit and was targeted at 2,000 installers across the UK. It shows that in 2021, 10% of companies were experiencing lower demand than before the pandemic – a figure that has now risen to 37%.

 “While this shows a lack of demand, it also reflects the current position of the consumer, with a cost-of-living crisis gripping all corners of the nation.”

– Alex Tremlett 

Operations Manager, Insight Data

Boom blown away

“It is worrying to see that there has been a significant drop in enquiry levels across the industry, with a post-pandemic boom seemingly having dissipated,” continues Insight Data’s Tremlett. “With the cost-of-living crisis affecting everyone, it is vital that suppliers are finding reliable and reputable installers to work with.”

Salestracker

Tremlett adds:: “That’s why our Salestracker platform was created as it ensures stability for businesses by efficiently and accurately targeting the right prospects. “It is the world’s first fully integrated sales and marketing platform, designed exclusively for the building and fenestration industry. With over 13,700 records exclusively on the fenestration database - it is a tool which is invaluable to many.”

Business optimism

The decrease in demand has also led to a decline in the amount of optimism surrounding sales, with an extra 21% of companies expecting them to dip over the next 12 months. “Our market analysis essentially concludes that confidence in the market is much lower than 12 months ago,” says Tremlett. “Due to lack of demand and rising costs, there is a high chance some businesses will make cutbacks to try and survive. But for companies who invest in product development as well as their sales and marketing, this could be avoided.

"This is because a sound sales and marketing strategy can help suppliers to overcome challenging times. We could even see many companies expand into other sectors, adapting their existing offering to increase the chances of success.”

Picture: The fenestration industry is seeing a significant drop in demand says Insight Data’s Alex Tremlett.

www.insightdata.co.uk

Article written by Cathryn Ellis
16th November 2022

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