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Market Intelligence Is Power
Having access to in-depth information helps business managers and sales & marketing teams make better decisions, move faster and deliver better...
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Tough Year Ahead For Firms That Don’t Advertise
With the state of the market looking very different now to how it did at the end of the first national lockdown, it’s likely things will become much tougher for companies that don’t market themselves well in 2022.
That’s the view of Andrew Scott. One of the reasons for things getting harder is a calming in the demand surge that came post-pandemic.
“It goes without saying but the industry boomed last year. Companies were inundated with requests and order books were fuller than they’ve been for years, despite the material and labour shortages.”
– Andrew Scott
Managing director, Purplex Marketing, an industry specialist
Money to spend
“With lockdown restrictions in place for most of 2021, consumers were able to make even more savings which they’ve been able to reinvest into their properties – making the home improvement market busier than ever,” continues Scott. “The industry has faced unprecedented times. Covid changed the way the market previously operated, so the last 21 months have been an anomaly – but we’re finally starting to see activity stabilise and return to pre-pandemic levels.
Keeping leads going
Scott adds: “As things settle down and level off, it’s more important now than ever that companies invest in their marketing activity to ensure they continue operating in the same way. Avoid the temptation to cut costs in the areas which matter most and instead, work towards maintaining a strong brand and reputation to help carry your business through the tougher times.
“For those companies who have ambition and can push through the new challenges, there are huge opportunities ahead.”
Use TheFabricator.pro and The Fabricator magazine
John Roper, publisher of industry titles The Installer and The Fabricator echoes Scott’s opinion. He says: “We’ve seen a surge in customers using our media channels. We recommend that any company that wants to advertise to fabricators or to installers should be engaging with us now. Our channels all seamlessly link up with the social media outlets that have become so important in the marketing context – so we make it easy to do extraordinary business with us and get terrific response.”
Purplex patch
“From a Purplex point of view,” concludes Scott, “we kicked off 2022 by unlocking the doors to our brand-new headquarters. As part of this latest investment, we’ve also strengthened our team by recruiting and training dozens of employees. This means we’re equipped and ready to support our customers as we move forward in this post-pandemic world where marketing and customer behaviour continues to rapidly change.”
Purplex Marketing can help you with multi-channel marketing and to engage with the leading industry media channels The Fabricator magazine & TheFabricator.pro and The Installer & TheInstaller.pro
Picture: The Installer & Fabricator Magazine Media Pack
www.thefabricator.pro/the-installer-about-us/advertise-with-us
www.theinstaller.pro/the-installer-about-us/advertise-with-us
Article written by Brian Shillibeer
27th January 2022