Using The Right Techniques To Triple Email Marketing Response

Industry data specialists Insight Data is reporting that according to research and an analysis of its techniques, the company’s targeted email campaigns generate three times more engagement than the average email.

There are no signs that email marketing and emailed newsletters will give away top spot to other channels such as social media, text or other technologies.

The experts at Insight Data also point to the fact that while every business person has an email, there is no guarantee that everyone will have a social media presence – so emails win hands down when it comes to catching all prospects.

 

 “Every CEO, business leader, influencer and sales and marketing department will have an email address and they’ll no doubt be checking them regularly on their mobile phone.”

– Alex Tremlett 

Operations manager, Insight Data

 

Cutting the garb

However, Insight Data’s Tremlett warns that email marketing is only as powerful as the people behind it: “To get the best results a company must use the best email marketing software, have access to the most reliable and relevant data lists and create an engaging design. This is the winning combination which is sure to cut through and grab the attention of prospects.”

 

STEM

To simplify email marketing for companies operating within the fenestration sector, Insight Data has developed STEM, an email software system that uses real-time data to ensure email campaigns get the best results. With access to over 17,000 companies operating in the window, door and conservatory industry, the Insight Data team can help a company to pinpoint its ideal prospects.

“We’re dedicated to making sure that companies don’t waste time and resources by marketing to the wrong audience. So, we’ve collected details of fabricators and installers across the UK and as a result, have over 17,000 email addresses on our fenestration database,” continues Tremlett. “This means our STEM users can instantly build, design and send email campaigns to their ideal prospects. Plus, with access to the most up-to-date market intelligence, their chances of success will be dramatically improved.”

 

Picture: Insight Data’s emails are three times more likely to be read than other email campaigns – as are those of The Installer and The Fabricator Magazines and .pro websites.

www.insightdata.co.uk

Article written by Cathryn Ellis
09th November 2022

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