A Fireside Chat

Colin St John

Freefoam has launched a series of ‘Fireside Chat’ videos designed to open up discussion about roofline topics - and we have the first two to view here.

Running for two to three minutes, the videos cover all things roofline - Colin St John, Freefoam Commercial Director as he talks about issues such as the changing roofline market, the complexities of the supply chain, colour and innovation and the importance of forging strong ties with customers.



Sell more

Freefoam Marketing Manager Louise Sanderson explains: “We’ve developed a series of informal videos so installers, stockists and the wider market can learn more and agree or disagree, about important issues and trends that affect them. Colin St John, has worked in roofline for around 20 years and he gives great insight into changes in the industry and their implications for the future.

"In the series Colin explains how Freefoam has taken a different approach to other roofline manufacturers who sought to take control of the supply chain. Instead, we focused on developing customer relationships and adapting our product range and service offering to help our customers sell more."





The videos are part of Freefoam's  #HelpingCustomersGrow campaign which highlights Freefoam’s approach to building its business is association with customers.



Picture: Freefoam's Colin St John.


Article written by Cathryn Ellis
01st October 2020


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