Clad All Over - Sales Rise 55% In Two Years

Freefoam cladding

Sales of Freefoam’s extensive range of cladding have grown exponentially over the past two years. The company’s top stockist customers saw an average growth of 55% in cladding sales between 2018 and 2020.

Freefoam roofline, rainwater and cladding systems offer durable, low maintenance PVC products in a range of styles and finishes.

The company launched its flagship Fortex cladding more than 15 years ago and has continued improving and adding to the range to meet customer demand.

Two years ago, Freefoam launched X-Wood, a premium-grade foiled cladding range, to appeal to the same homeowners who want composite doors, colour and high end flush windows.

Kieran Napthine MD of Edge Buildings Products, a Freefoam stockist which specialises in cladding, says Freefoam’s Fortex cladding: “Provides a cost-effective, low-maintenance option for anyone looking to make long-lasting, attractive changes to their property.”


Refresh exteriors

Freefoam attributes the rapid growth in sales to the customer benefits of its cladding, including its range of colours, which has become ever more essential to homeowners who want to refresh tired looking exteriors or improve the insulation of their homes. Fortex cladding is available in 10 different colours to suit any design or home, while the X-Wood range of cladding is available six different woodgrain finishes.

Chris McGrath of Freefoam stockist, Watts Roofing, says: “Colour is important to customers and lots of others can’t source the colours that Freefoam can supply. We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”


 “Cladding is the ultimate home improvement product and homeowners are appreciating the benefits of installing cladding to their homes. I can only see that interest continuing to boom.”

– Colin St John 

Commercial Director, Freefoam


Through the roof

“Our customers have seen their sales go through the roof, as more and more homeowners discover the transformative effect of cladding," adds Freefoam's St John. "It’s durable, easy to fit and maintain and we offer a diverse range of colour options for all different types of projects. And our guarantee of up to 10 years offers ease of mind for our stockists and, of course, their customers.”

Picture: A recent Freefoam cladding installation.

Article written by Cathryn Ellis
20th August 2021


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