On Camera - Berkshire Installer Transforms Homes

Glen Young, Freefoam Registered Installer

Freefoam Building Products recently visited and filmed Freefoam registered installer Glen Young in Berkshire, to see how he transforms homes using Freefoam PVC-U products.

The visit took in three properties, all of which had PVC Fortex or X-Wood cladding installed. The first two properties had previously featured hanging tiles above the ground floor elevation. Both homeowners were undertaking refurbishment inside and out and wanted a more modern feel. Young fitted Fortex weatherboard style cladding, in storm grey and misty grey,  to tone in with the existing brickwork and complement the white windows and black doors.

The third property had been built originally with a white wood cladding to the front and the homeowner wanted a maintenance free option. He chose X-Wood cladding in white to create a smart, neat finish.



Cladding enquiries

Over the last 12 months Young has seen quite an increase in cladding enquiries, with requests to replace hanging tiles, render and pebble dash a common theme. Young finds that installing external cladding can really and drastically change, modernise and improve the appearance of a home. He says: “I use both Freefoam’s Fortex and X-Wood cladding ranges. Fortex has a large colour range and it features an embossed wood effect finish, which is very popular with customers. X-Wood cladding has a woodgrain finish which means it is a great option where wood might typically be chosen. It has the nicest finish and more customers are choosing it.”



Young also fits insulation behind the cladding to help improve the heat retention of homes. He says: “The difference fitting insulation can make to the heating costs and comfort of customer’s homes is life changing.”


Easy fit

Another benefit to installers like Young is that the Freefoam cladding system is it’s quick and easy to fit.  Young finds that he can complete the front of a property in a few days, giving the homeowner an almost instant makeover, transforming the look and create that all important kerb appeal. 


Willmotts Plastic Building Products

Young took over the family business established by his father three years  ago, and has had 30 years  experience of fitting PVC-U products including fascia, soffit, guttering and cladding. He works in and around Berkshire on a wide variety of properties and buys the Freefoam range from local Freefoam stockist Willmotts Plastic Building Products in Reading. He says: “Willmotts are always there to help and the effort they made throughout lockdown to keep my business going was phenomenal.  The delivery drivers are always on time and they will always try to get deliveries to me the next day.”


 “Hopefully I’ll be fitting Freefoam for many more years to come. Combining great products with a quality installation has always made homeowners happy.”

– Glen Young 

Registered Installer, Freefoam



As a Freefoam Registered Installer Young receives support from Freefoam, including marketing materials and sample packs, which helps him sell to customers. He also receives free homeowner leads for cladding and roofline work, which he finds a valuable addition to his business.

Picture: Glen Young, Freefoam Registered Installer




Article written by Cathryn Ellis
22nd September 2021


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