For Professional Fabricators of Commercial Façades and Windows, Doors, Conservatories & IGUs
Editor John Roper writes that once the FIT Show closed, the market seemed to move from hectic to slow and yet the latest CAB State of theTrade Survey (featured in this issue) hints at continuing, if slow, recovery. On the other hand, some problems never seem to go away. Emplas Group MD, Ryan Johnson says this industry still needs rational pricing policies (see page 8) as he and Roper lament the never ending 'race to the bottom' which sees businesses cut prices until they run out of cash just before they go into liquidation...and there have been a few too many of those lately.
Andrew Scott, CEO of Purplex Marketing, explores how dynamic video strategies are transforming fenestration marketing, dramatically boosting visibility and forging deeper connections with today’s digitally savvy customers. From corporate and brand films to personalised messages, Purplex offers a one-day service to produce a range of content for all uses that can be drip-fed to different channels over time.
The right sliding sash window must meet a broad set of demands, including heritage compliance, thermal efficiency, ease of installation, customer satisfaction and consistency of supply. Ed Humphreys talked to Quickslide about one vertical slider that became the solution for five different real-world challenges