Di Stazio Switches - Agency Boss To Move

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After 23 years with industry specialist MRA Marketing, Lucia Di Stazio is stepping down as MD to explore new opportunities client-side.

Her leaving will overlap with other significant changes in the business and will be carefully phased and managed with a developing new team.

Di Stazio's planned departure will be in the summer but she will continue to support MRA on a non-exec project basis until a full handover is complete.

While the year-long pandemic hit many sectors of the economy hard, it boosted construction and RMI. It also accelerated planned changes at the multi-award winning construction specialist.

“The announcement will surprise those who know Lucia, but it isn’t a sudden decision. Lucia wants to explore client-side opportunities in the industry and put into practice what she’s preached, helping to make a difference with winning strategies and plans."

-Mike Rigby

CEO, MRA

Top notch

Di Stazio adds: “I joined in 1997 as a Market Research Assistant and became MD in 2016. Working closely with Mike Rigby, we’ve grown the business into the No.1, full service agency in construction. Mike is a fantastic coach and mentor who encourages learning and development and opens doors to make things happen. I’ve learnt from probably one of the best strategists in the industry.”

To the core

Following the recruitment of new people and investment in a number of new products and resources over the last two years, MRA has built up the capability of its three core divisions - marketing, research and data services. “Customers and the market will not notice any sudden changes,” says Rigby. “But we’re gradually separating MRA Marketing into three businesses. As we do, each business will increasingly feel the benefit of a talented team and new products. All our products and services are designed to help companies grow by improving their marketing, insights and strategy."

Picture: Lucia Di Stazio.

www.mra-marketing.co.uk

Article written by Cathryn Ellis
15th April 2021

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