524 - Decorative Glass Additions

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Doorco has expanded its door glass offering with the launch of the new Decorative Glass Additions range. The 2020 glass range now gives customers 524 stock lines including traditional, contemporary or minimalist options.

There is also a range of designs unique to Doorco.

Doorco MD Dan Sullivan says: “Compared with other suppliers’ limited choices of glass, our range is pretty impressive, from more standard designs for new build and social housing to decorative or contemporary choices for retail."

Not choice for the sake of it

Sullivan continues: “We’re not offering choice for the sake of it. Following an extensive review of our glass ranges using sales and trends data, we have been able to bring together a carefully consolidated range that will allow for even faster lead times.

"Obscure, clear and many decorative glass lines are now stocked off-the-shelf and despatched in up to three days, with the rest of our comprehensive decorative range to follow. Our new brochure reflecting these changes and a full suite of new images are now available to customers.

To see the brochure - Click Here

Resilient the supply chain

“The review has also meant that we can hold even more stock of the new glass ranges from a larger network of selected supplier partners," says Sullivan. "Our Creative Consultant and resident Doork, Jeyda, is currently working on her own exclusive range, hopefully available in the Autumn.

Complex glazing

“But it’s not just about the glass itself. Customers are now relying on Doorco for complex glazing too. Our prepping division, which includes our dedicated bespoke glazing service, is seeing consistent double-digit growth month on month. In fact, a third of all our prepped doors are now sold with glass, making it an integral part of our business.

"Day in day out, our experienced glazing team are fulfilling complex orders for the more contemporary and bespoke designs, where we can offer the craftsmanship and skills required for say the Inox cassettes, to even support volume production outsourced to us by customers."

Trends

“Our commitment to keeping a close eye of market trends, talking to customers regularly and tracking orders means we know what designs and how much glass to stock. For example, at the moment, our best-selling glass lines are the Clear, Obscure and Stain ranges so we’ve boosted stock of these. But we’re also flexible and can increase or reduce the stock of certain items depending on how popular they are."

Picture: The Monza Augusta - Chelsea - from Doorco.

www.doorco-com

Article written by Cathryn Ellis
06th March 2020

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