In The Pink - Social Media Platforms Set Coloured Door Trends

• Browse By Section
• IT & Marketing
• In The Pink - Social Media Platforms Set Coloured Door Trends

An emerging trend for pink doors has gathered huge traction during lockdown thanks to social media and platforms such as Instagram and Pinterest.

These platforms are providing the perfect place for door styles and trends to gain popularity - and that’s the view of Lauren Barnes, head social media co-ordinator at composite door manufacturer and PVC-U panel supplier Vista.

In April, it emerged over social media that fans of cleaning guru Mrs Hinch had been sharing their pictures of their DIY pink-painted front doors on her  Facebook page ‘Mrs Hinch Made Me Do It'.

As one of Mrs Hinch’s 3.3 million followers on Instagram, Barnes has been following the new trend and a door manufactured and supplied by Vista has had plenty of views.

All the rage

“While Mrs Hinch is a lover of all-grey-everything, her fans have decided that pink is all the rage,” says Barnes. “Now lots of women have said they want to do the same and pink doors have been popping up all over the UK this summer.”

 And according to Barnes, it shows the importance of social media for providing a visual focus for consumers: “With lockdown causing an even bigger percentage of the population to migrate online, social media platforms such as Instagram, Facebook and Twitter have proved vital for companies like us as a link to the outside world over the last four months. They have allowed us to keep communicating with our followers during lockdown and they continue to be an important way to show off installed products.”

XtremeDoor

Vista is the supplier and manufacturers of XtremeDoor, one of the most high-spec composite doors on the market and available in a whole host of stylish designs and. Thanks to Vista’s in-house spray facility, they can be finished in any RAL colour.

Picture: This composite door by Vista was installed in Oxfordshire by family-run glazing business Hanney Glazed Limited and was seen on Instagram by hanneyglazedltd and by the homeowner Tracey – Instagram @my3rs101.

www.vistapanels.co.uk

Article written by Cathryn Ellis
30th September 2020

Share

Related Articles