Andrew Scott of Purplex Marketing explores how AI is reshaping supplier choice, compressing the buying journey and raising expectations around trust, visibility and authority.
Collaberation is key
As expectations rise along with technical demands,CAB is encouraging effective collaboration across the aluminium in building supply chain writes Dale Pegler, technical director
Answering to telephobia
Back in the 1980s one of the ‘go to’ jobs we teenagers used to do straight after O’Levels (yes I know that ages me!) was to work the phones in the call centre for a well-known window company writes KateAshley-Norman, director atVast PR
The girls can do it too
Small but important obstacles are putting women off joining the trades, but to overcome the growing skills gap, female talent is more valuable than ever Patricia Gardiner, sales and marketing director forTrade Direct Insurance, writes
CAB Buyers Guide
A directory of CAB Members
Support - the full package
The needs of fabricators have evolved writes Samantha Hill, head of marketing at Reynaers Aluminium UK.Fabricators are increasingly navigating a wider set of challenges – from rising operational costs and skills pressures to evolving compliance expectations.