GGF Aluminium Group Gets Backing

AluFold Direct has given its backing to the Glass and Glazing Federation as founder members of a new Aluminium Group.

Managing director Russell Yates says that AluFold Direct wants to help shape how the GGF supports the aluminium sector in the coming months and years and have direct input into the technical guidance given out to members.


 “This is arguably the most exciting time in aluminium for decades. Retail and commercial demand are at record levels and new products and systems are being developed all the time.”

– Russell Yates 

Managing director,  AluFold Direct


Working together

"If we’re really going to make the most of the opportunities which lie ahead however, I think we need to work together as a sector and make aluminium an even easier choice for both installers and homeowners,” adds AluFold's Yates. “For AluFold Direct, joining the GGF is an important part of our plan. We can have input into the training programmes and technical information provided by the GGF so that it absolutely aligns with how the market is moving,”

“That way we can ensure that, via the GGF’s lobbying activities, aluminium has a louder voice on the national stage."


Yates continues: “Individual businesses, like AluFold Direct, are obviously forging ahead with our own support and communications programmes to help lead the charge for aluminium right across the windows and doors market, but by giving our collective backing to both the GGF and the Council for Aluminium in Building, I think we can potentially achieve even more.”


Strong presence

Of the 500+ members of the GGF, around 160 are involved in aluminium and more than 30 of these are fabricators. While there has long been a window and door group in the GGF which covers all materials and which all members can join, there has never been a dedicated aluminium group up until now.

Members of the new group will have input into the expanded GGF technical hub as it builds its resources around the selection and installation of aluminium products and will be able to shape how the sector responds to proposed changes to legislation.

David Borland, GGF senior technical officer and secretary of the GGF aluminium group, says: “It is great to have the backing of such an influential and well-respected figure as Russell as we push ahead with our new aluminium group. His vast technical knowledge and experience right at the cutting edge of the industry will be a real asset to us, and there will undoubtedly be mutual benefits for AluFold Direct as aluminium gains a higher profile within the GGF.”

Picture: Russell Yates of AluFold Direct.


Article written by Cathryn Ellis
15th September 2021


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