Aluminium Consumer Focused Website Goes Live

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• Aluminium Consumer Focused Website Goes Live

AluK's latest investment is aimed at customers operating in the retail market. It is a brand-new consumer website designed to inform and inspire, as well as to generate retail enquiries.

It is now live at www.alukhome.co.uk

The new website has been designed with lots of stylish visuals and useful information for both homeowners and installers. It is aimed at those who might be considering aluminium windows and doors for the first time and includes plenty of design advice, as well as case studies showing stunning transformations in traditional, heritage and modern properties.

Frequently asked questions

There’s a helpful guide answering the most frequently asked questions on products, performance and security and consumer-friendly explanations of everything from configurations to finishes, U-Values and WERs and glazing options.

Other initiatives

From the beginning of the first lockdown AluK has been using its resources to support customers throughout the crisis. It has been true to its word with valuable new marketing initiatives such as an online Marketing Academy, practical digital marketing support and a new dedicated digital learning platform to support customers operating in the trade and commercial sectors.

Any style

Alex Gallop, AluK’s marketing communications manager says the aim of the website is to show homeowners just how easily how they can use AluK’s range of modern, energy efficient windows and door to realise their design dreams – no matter what age or style of property they live in.

 “We’ve optimised the website so that it will rank highly in online searches and help to generate enquiries which we can pass directly on to our customers.”

– Alex Gallop 

Marketing communications manager, AluK

500 leads a month

"It will be updated regularly of course with new products and projects and the gallery wall we’ve created will become a showcase for our customers’ very best work," continues AluK's Gallop. “The previous consumer website generated more than 500 leads every month for our network of fabricators and this new site will undoubtedly bolster that figure which is great news for customers.”

Picture: AluK's new consumer website is now live

www.alukhome.co.uk

Article written by Cathryn Ellis
24th June 2021

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