Alux – A Luxury Finish From Rehau

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Euroglaze has launched frames in the new Rehau Alux finish. The fabricator already boasts a wider range of options in Rehau than almost any other trade fabricator in the UK.

Alux is a gunmetal colour with a metallic finish, which gives the sleek appearance of aluminium, while retaining all the performance benefits of PVC-U.

Euroglaze is offering Alux as an option on all its Rehau frames in the Total 70, Rio and Slinova systems, giving trade customers plenty of new sales opportunities.

Affordable

Nicky Park from Euroglaze’s sales and new business development department says: “We expect Alux to sell particularly well on our Rio Flush casements because it creates a modern, contemporary window which is almost indistinguishable from aluminium but at a much more affordable price.

“Flush casements are already almost twice as likely to be foiled as traditional PVC-U casements and we are seeing that trend increasing. According to the latest figures from software specialist Tommy Trinder using data from it 700+ installer base, 34% of flush casements are already finished in grey – whether that is Agate, Anthracite or another shade. I think this Alux metallic grey option will only add to that.

“It gives our installers a new and exciting alternative and is a great way to differentiate themselves from their competition. It means they can potentially win business in new builds and contemporary refurbishments which might previously have automatically gone to aluminium, as well as increasing their margins in PVC-U with a product which looks and feels very premium.”

Picture: Euroglaze is offering Rehau's new Alux finish.

www.euroglaze.co.uk

Article written by Brian Shillibeer
14th January 2026

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