Birmingham's Best Business

The Shelforce team.

Birmingham window and door manufacturer Shelforce has been crowned the Greater Birmingham Chambers of Commerce Business of the Year.

Sheflorce also claimed the Excellence for People Development award too at the online awards ceremony.

The company specialises in providing PVC-U and aluminium products to local authority building projects such as Birmingham City Council. At the heart of its manufacturing services is a genuine commitment to inclusivity and supporting disabled people in their entry to employment, with 75 per cent of their workforce having a disability.


 “We are so proud of our team and our development programme. Our success is ultimately down to them. It’s amazing that we have been recognised not once but twice by the Greater Birmingham Chambers of Commerce Awards panel.”

– Howard Trotter 

Business manager, Shelforce


Investment in staff development

“We were absolutely delighted with the first award but to then get the overall Business of the Year, the Chamber’s top award, was incredible,” added Shelforce's Trotter.

The awards were live-streamed from Chamber House in Edgbaston and hosted by BBC News presenter and reporter, Amy Cole.

Steve Allen, president of Birmingham Chamber of Commerce, said: “Shelforce have shown excellence in many of this year’s categories, not only in their service to manufacturing and sustainability but also through their investment in staff development and the wider issue of diversity and inclusion.

“Shelforce are an outstanding example of what it means to do good business and we are glad to recognise them as such after a year of such adversity.”

Picture: The Shelforce team.


Article written by Cathryn Ellis
11th August 2021


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