The Magic Breathing New Life Into Door Sales
A recent Ideal Home article reported that #wreathmaking (for door and not coffin decoration) received 29.7 million views on TikTok. So how many more...
Read Full ArticleApeer is running a summer promotion offering trade installers a free upgrade to its 13 premium colours, worth up to £300.
Installers can either choose to pass on these savings to their customers or absorb the offer and add it to their overall profit margin.
Broad offering
Apeer’s colour offering is unusually broad, with a standard palette of around 14 finishes that includes both contemporary and heritage shades, offering everything from traditional hues such as Chartwell green and Anthracite grey to bold, contemporary choices such as Traffic yellow and Orchid pink. The company’s special offer covers 13 premium colours which are usually charged at an additional cost.
“For many homeowners, the colour of their front door is as important as (if not more important than) the design. Flexibility in this domain can be a genuine market differentiator, giving installers added competitive advantage,” says MD Asa McGillian. “Not only does our summer promotion give homeowners more choice, it allows our installers to offer added value – crucial when market conditions are challenging and value for money becomes more important than ever!”
This offer will run until 31 August.
Picture: There is a £300-off offer on Apeer doors.
Article written by Cathryn Ellis
15th June 2025