Inaction Reaction

Abcell’s new customer support portals bring together all the marketing from its brand partners.

The realisation that after a period of inaction, installers would need to sell differently lead one fabricator react with new marketing support alongside an expanded product range.

Already the UK’s largest trade fabricator of Guardian Warm Roofs and Warmcore Doors, Abcell has added the complete Ultraframe collection as well as AluK aluminium windows & doors, offering installers a big choice of leading brands for glazed extensions, conservatories and glazing.

In early June, Abcell’s new customer support portals brought together all the marketing from its brand partners, with practical tools to help installers carry out more online sales and limit the amount of home visits.

 

 “This impressive new resource contains a wide range of homeowner brochures and lead generation marketing that can be personalised with customers’ own logos, address and contact details. It also includes a variety of instructional and technical information from Abcell’s suppliers.”

– Paul Ford 

Managing Director, Abcell

 

Customer support

“We have always provided customers with the maximum amount of support possible to help them grow their businesses. That’s more important now than ever," continues Abcell's Ford. “Increasing the range of products we manufacture gives customers an incredible selection to offer homeowners.

“We listen to our customers. They told us that they want to be able to personalise brochures, so we put measures in place to make that option available. As well as brochures, there’s also installation guides, operation and maintenance manuals, wall charts and fact sheets. By creating this new support resource, we are providing a host of additional tools for customers so they can promote these products even more and boost their sales opportunities."

 

New ways of working

Ford adds: “While we all learn to work in new ways after the lockdown, this new customer support portal and our extensive range of products means that our customers should have everything they need to successfully secure more business.”

Picture: Abcell’s new customer support portals bring together all the marketing from its brand partners.

www.abcell.co.uk/customer-support

Article written by Cathryn Ellis
23rd July 2020

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