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New Website to Transform Online Ordering
CR Laurence UK has launched a website to deliver a faster, smarter and more intuitive online experience for glass products customers across the UK, Ireland and Channel Islands.
The platform has been developed to make it easier for customers to find the products they need and place orders quickly and efficiently. The site represents a significant step forward in functionality and usability it is claimed.
With improved navigation and enhanced search capabilities, customers can move seamlessly through CRL Europe’s portfolio of more than 8,000 products. Live stock availability provides instant visibility before ordering, helping fabricators, installers and contractors plan projects with greater confidence and avoid unnecessary delays.
Account pricing
Customers can also access their account-specific pricing online, streamlining the quoting and purchasing process. New products and sale items are clearly highlighted, ensuring users can quickly identify the latest innovations and promotional opportunities. To encourage online ordering, CRL is offering a a two per cent discount on web orders over £/€300.
Account management has been simplified, with secure password reset functionality in place for existing users, the new system enhances security and provides a more robust digital experience.
Investment
Simon Boocock, the managing director of CRL UK, says: “This website has been a long time coming and we know many of our customers have been looking forward to it. We have invested heavily to ensure the platform genuinely improves the way our customers do business with us. From live stock visibility and customer-specific pricing to faster search and easier navigation, every element has been designed with efficiency in mind. This launch marks an important step in our ongoing commitment to delivering both product excellence and service innovation.”
Optimised for desktop, tablet and mobile use, the new website enables customers to check availability, confirm specifications and place orders wherever they are. By combining live data, personalised pricing and online incentives within a single integrated platform, CRL has created a digital solution that supports the fast-paced demands of the glazing and architectural hardware sectors.
Picture: The new CRL UK website is now live at www.crlaurence.co.uk
Article written by Cathryn Ellis
11th March 2026