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Value: - the market's challenge
It is clear that neither consumers nor businesses have budgets that feel particularly generous right now, and the current instability around the globe will...
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Safeware launches into trade counter network
Safeware been introduced across Quay Plastics, Shepherds, National Plastics and PBS trade counters to meet growing demand for replacement window and door hardware.
Safeware says the move follows a successful trial with an alternative supplier, which confirmed strong demand for replacement hardware at counter level. With the opportunity now proven, Safeware has been selected as the long-term partner to deliver a structured, scalable and professionally supported solution.
Rob Hartill, commercial director at Safeware, says: “There is a clear appetite for replacement hardware within the trade counter environment. This launch enables us to introduce a credible, well-supported offer that aligns with the Epwin trade counter proposition and delivers real value for both the business and its customers.”
The rollout initially covered 21 trade counter branches across four regions, providing a controlled platform to evaluate performance and refine the offer ahead of wider expansion. Carousel-style display boards and supporting literature will ensure a clear and professional in-branch presentation.
Andrew Kent, regional director at Specialist Building Distribution, says: “The trial clearly demonstrated the potential for replacement hardware within our branches. By partnering with Safeware, we are giving customers access to quality products, specialist expertise and dependable availability through a trusted trade counter network.
“This initiative demonstrates how different parts of the Epwin Group can work together to strengthen the customer proposition. By combining our branch network with Safeware’s hardware expertise, we can create additional sales opportunities, enhance customer service and support future growth across the business.”
Article written by John Roper
28th July 2026