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Window Ware 24/7 website opens
Window Ware has launched its new website, transforming its online store into a powerful, 24/7 hardware hub.
Built to make life easier for fenestration businesses, the new platform has already sparked a major spike in web traffic, driving Window Ware to its second-best digital sales month ever just weeks after going live.
The new platform is a total upgrade designed to make hardware ordering faster, smarter, and easier than ever before for the trade.
"We wanted to make everything simple and easy for our customers by bringing all their account needs neatly into one place,” says Sarah Binns, Window Ware customer operations & marketing director. “For fenestration businesses, time is money, so this site is built for speed and ultimate control. The positive impact was immediate. In our first month on the new platform, we recorded our second-best sales month ever, proving just how much our customers value a fast, intuitive ordering experience that lets them do business their way."
Window Ware has seen a clear shift in how its customers choose to buy, with online ordering moving from an optional extra to a dependable daily tool for busy trade professionals.
Binns says: “Today, over half of the company’s customers now choose to place orders online alongside traditional channels a significant leap from just five years ago when that figure was only a third. With web sales growing by almost 40% in that same period, it is clear that a fast, reliable online experience is no longer just a convenience; it is a business-critical tool for the modern trade.
“The new site also makes it easier than ever for new fabricators, trade counters, and installers to partner with Window Ware. By signing up for an account, new customers can instantly access all the new tools, helping them cut down on admin, save time, and manage their orders in whatever way suits their business best.”
Article written by John Roper
24th August 2026