TV Ads & Drive Record Numbers To Join FENSA

A still from just one of the adverts FENSA ran on TV and YouTube.

FENSA has announced that ever since advertising in The Installer magazine and on, there have been record numbers of applications.

The Installer can't take all the credit, a hugely successful TV advertising campaign (a sample of which you can view below) run across 2019 and 2020 alongside two brand new radio ads being played across the country during lockdown would not only have attracted consumers but would also have reminded installers of the value of FENSA membership.

For the first half of 2020, more than 1,000 companies applied to join the UK's most recognisable Competent Person Scheme between up until 30 June. conjured up nearly 700 positive click throughs for FENSA - with well over 200 of those coming from 'mobile' adverts. is the only online resource serving the market that displays mobile specific adverts when a screen size of less than 7 inches is detected to ensure that the advertising message is prominent and can be read - giving advertisers true value for money also supported other GGF Commercial companies - generating 2,416 enquiries in total.



Consumer searches

In addition, FENSA has seen an increase in FENSA certificate enquiries over the past three months while the country has been in lockdown due to the Covid-19 pandemic. June alone saw the FENSA website receive over 40,000 postcode searches for the famous FENSA certificate. Alongside this, over 5,000 emails from both homeowners and tradesmen have been received and dealt with by its vastly experienced team.


Staggering results

Chris Beedel, FENSA Director of Membership, says: “We know the last three months have been hugely challenging for all industries as we come to understand how the country has been affected by Covid-19. However, the sheer volume of calls and emails we have had from both the trade and homeowners during this time has been staggering and it gives us a real sense that our industry has hit the ground running.”


The Installer magazine

The last 18 months has seen a series of exciting new initiatives from FENSA that have been introduced as part of renewed efforts to extend the services it offers to consumers and its Approved Installers. The Installer magazine has not only run an advertising campaign, it has supported the organisation with regular articles and columns as FENSA re-emerged as the Competent Person Scheme of choice for the UK window & door installation industry.

The benefits include discounts at all TradePoint and B&Q stores, homeowner finance packages, a suite of specialised business-related insurance products, plus the introduction of a new workwear clothing package that offers a range of tailored, affordable garments available at exclusive rates to FENSA Approved Installers.


 “The FENSA team have been fantastic in dealing with an unprecedented demand of enquiries. The FENSA certificate is something which homeowners are now asking for in their tens of thousands every month and this has translated into the record number of applications we have seen from companies looking to join FENSA and provide their customers with what they want.”

– Chris Beedel 

Director of Membership, FENSA


For more information on FENSA, including details of how to join - Click Here


Picture: A still from just one of the adverts FENSA ran on TV and YouTube.

Article written by Cathryn Ellis
10th July 2020


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