Windowlink Links Up With Purplex

Windowlink, creators of some of the most widely used pricing and selling software solutions for the glazing sector, has partnered with the Purplex marketing agency to strengthen its position in the industry. 

The software supplier was established back in 1985. It has made significant improvements to its product portfolio in recent years leading MD Mark Dudley to decide now was the ideal time to step up the company’s marketing activity.

 

 “Vector is our solution for conservatory, glazed extension and garden room companies and Focus covers windows and doors. Windowlinl’s team is constantly striving to make the programmes more streamlined and user-friendly for fabricators and installers.”

– MD Mark Dudley 

Managing director, Windowlink

 

Development

“We’ve made significant development strides over the past few years, including recently adding a new animation functionality,” continues Dedley. “Purplex will play a vital part in how we communicate this message to the market.”

Purplex will be handling Windowlink’s PR activity, managing LinkedIn, Twitter, and Facebook as well as implementing targeted direct marketing campaigns using the most up-to-date prospect data – a strategy that Purplex CEO Andrew Scott believes will yield results. He says: “Windowlink’s software is used by hundreds of fabricators and installers but there’s still plenty of scope to grow market share. Our strategy has been carefully designed to raise awareness, strengthen the brand and generate enquiries.”

Picture: MD of Purplex Andrew Scott and MD of Windowlink Mark Dudley.

www.purplexmarketing.com

www.windowlink.com

Article written by Cathryn Ellis
13th October 2022

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