A Fly Screen In The Ointment?

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• A Fly Screen In The Ointment?

Flies are a germ-spreading nuisance, yet if you are looking to rub a bit of ointment on the bumps and bruises of covid-affected sales - why not offer fly screens?

Searches for fly screens have reached a three year high, according to the latest from Google Trends and this upturn is converting to more sales for installers say Jay Patel, the brand ambassador for the aïr range of patio doors which includes the air fly screen.

Proving popular for homeowners who are installing wide-span doors in their homes, aïr Screens are dual-purpose and stop flies and other insects entering the home on summer days, as well as acting as a privacy screen and sunshade.

 “It’s no surprise to learn that searches are up for fly screen products, as we have seen a significant upturn in trade enquiries for our aïr Screens. With the combination of people spending more time at home and the warm weather we had during lockdown, many homeowners have realised the downside to having bi-fold and lift & slide doors wide open – the bugs!”

– Jay Patel 

Ambassador for the aïr brand from Everglade Windows

Cross-selling opportunity

“aïr Screens have a sleek design and neatly fold away when they aren’t being used. When doors are open, they are easy to glide across door openings to keep the flies out but let the cool breeze in," continues Everglade's Patel. "This product offers an excellent cross-selling opportunity for installers, especially throughout the summer months.

“The depth of the aïr Screen frames is only 31mm, so it does not protrude into the living space. And the system is available in configurations up to 4.5 metres wide, for even the largest wide-span bi-fold and lift & slide doors installations.”

Picture: Searches for fly screens have reached a three year high and the aïr brand includes them in the range.

Article written by Cathryn Ellis
03rd August 2020

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