GGF Acquires Palmer Market Research

The GGF's own Market Knowledge Report

The GGF has acquired the brand and other assets of Palmer Market Research, which for almost 40 years provided research and reports on the window, door and related products sectors.

Included in the deal, the Glass & Glazing Federation has purchased the Palmer Market Research brand, its back catalogue and such devices as the research methodology. The move comes just weeks after the GGF launched its first market report using its own resources and with Palmer being referred to has being the best in the business up until that point.

Established in 1982 by Robert Palmer, ‘Palmer Reports’ provided the glass and glazing industry with a series of research documents upon which thousands of new products have been prepared for market.

With little to contradict the information contained in dozens of publications that recorded and predicted trends for every key product category and market segment, Palmer was hugely influential over the years.


Market Knowledge Report

The GGF's own recent Group Market Knowledge Report, was compiled from FENSA installation data recorded since January 2018, data input from British Fenestration Ratings Council (BFRC); and with insights provided by GGF experts, to add to the organisation’s mission to become a key source of supporting research for the glass and glazing industries.


 “Palmer Market Research has long been a key source of market data for the industry, with the later reports still widely used to form opinion and strategy by many businesses and professional organisations.”

– Anda Gregory 

Chief Development Officer, GGF Group


Dependable source

“The excellent reputation still held by Palmer, coupled with the methodology used to put the research together and an extensive library and back catalogue, led us to bring the company into the GGF fold," continues the GGF's Gregory. "It brings a further key asset into the GGF Group’s commitment to becoming a highly dependable source of factual data and research for the glass and glazing industries.”


FENSA Knowledge Hub

GGF Group managing director John Agnew adds: “The addition of Palmer Market Research to the GGF Group will add to the FENSA Knowledge Hub that will be launched early in 2022, which will provide on-demand installation data for members through a subscription service. This will be a powerful addition to what will become bi-annual Group Market Knowledge Reports - all of which will benefit from the Palmer acquisition.”

 Agnew also advised that prior to the Palmer data being transferred, all company data showing business performance is to be anonymised to provide reassurance to businesses over the use and security of their data.

GDPR regulations are strictly followed for all data processed and published by the GGF.



Anda Gregory concludes: “Our intention is to take the very best of the Palmer Report and the insight and valuable data it gave to our industry, and combine it with our existing Group’s knowledge and expert insight, to produce a way for companies in our industry to understand what’s happening in the market in a modern, relevant and easy-to-digest way.”

Picture: The GGF's own Market Knowledge Report has recently been published. to get your copy - Click Here

Article written by Cathryn Ellis
23rd September 2021


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