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Merger Creates Hub for Building Sector Sales Agents
Sales Agents, the company behind Salesagents.uk, has acquired AgentBase, the UK's longest-established platform for independent sales agents. The combined platform now hosts the country's largest community of commission-only sales professionals, including more than 1,500 agents registered in building and construction.
Founded in 1993, AgentBase was the first UK business created specifically to serve the independent sales agent market. Over more than 30 years it has supported thousands of agents and companies through opportunity listings, educational resources and its Agency Opportunities magazine. Www.salesagents.uk, launched in 2016, grew into the market's modern counterpart, and for years the two were recognised as the leading specialist platforms in the UK sales agent space.
The acquisition brings them together as a single service, combining three decades of industry experience with modern technology and a community of over 18,000 registered sales agents.
"AgentBase helped create the UK sales agent market as we know it today. Our focus now is to carry that legacy forward, combining long-standing experience with modern tools that help companies and sales agents work together more effectively," says Stephen Craine, director at Sales Agents Ltd.
A Different Route to Sales Growth
For manufacturers, fabricators and suppliers of building products, the timing is worth noting. Recruiting experienced salespeople remains one of the sector's persistent challenges, and a full-time hire is a significant fixed commitment before a single order is won.
Independent sales agents offer a different model. These are self-employed professionals who typically already hold relationships with merchants, installers, contractors and specifiers, and who work on commission. Companies only pay when revenue is generated, which makes agents a low-risk way to open new regions, channels or customer groups.
The building and construction category on www.salesagents.uk currently features companies across the full breadth of the sector, from window and door fittings, roofing and cladding to insulation, HVAC, lighting and construction software, all actively looking for sales partners.
Agencies on Offer, Including Exclusive UK Rights
The opportunity runs both ways. A notable share of the building sector listings come from overseas manufacturers seeking UK representation, often with exclusive rights to the UK market for the right partner.
For experienced sales professionals in the building industry, and for trade businesses with strong customer relationships looking to add an income line, taking on an agency can be a way to earn from contacts they have spent years developing. Most companies on the platform are also open to other win-win structures, whether that is a distribution arrangement or a simpler referral agreement.
With over 900 live opportunities across all sectors at any given time, the combined platform is now the natural first port of call on both sides of the relationship.
www.salesagents.uk/building-materials-sales-agents
Article written by John Roper
21st July 2026