So far 2024 seems full of gloom fuelled by wars, inflation and the cost-of-living crisis along with more Brexit cost hikes. There is a deeper chasm between the haves and have nots. What happened? The start of 2023 seemed so positive with post-pandemic money still flooding the market and a FIT Show on the horizon, and all those new products. Will the economy recover? Will we see a change of government? Editor John Roper has lots of questions.
Marketing - Market Monopoly
With chief economists predicting that the UK economy will remain weak in 2024, writes Andrew Scott CEO of the Purplex marketing agency, it’s no secret that the next 12 months will introduce some fresh challenges for the fenestration industry as he explains the marketing tactics and strategies that should be considered this year by trade suppliers and installers to grab the lion’s share of available business.
The Council for Aluminium in Building Column this month reports from its quarterly State of Trade Survey which is compiled by asking each member company to submit their views on the UK aluminium trade. It is also an opportunity to introduce Jessica Dean (Pictured) as events and membership director.
Cover Story – From the beginning
Phil Myers of the Affordable Window Group examines the foundations of one of the biggest window and door manufacturers in the UK with a particular emphasis on the Timberlook Heritage range that was introduced just six years ago and now has its own dedicated production facility – and a vast market for its products.
Doors – Foot in the market door
With average house prices falling and with mortgage rates still high, Rightmove says home-sellers still need to price more aggressively through 2024. Hayley Barker, Hurst Doors' head of marketing says new front doors will be in demand as those sellers try to get an advantage over their competing neighbours.
December 2023 saw the 40th anniversary of North–East based Made For Trade, manufacturer of the Korniche brand of aluminium roof lanterns, flat roof lights and bi-folding doors. The Fabricator special correspondent Ed Humphreys reports.