Software Backup For Customer Service

Direct Trade Windows has invested in a software solution to help streamline its services with the ambition to deliver the careful pre-planning and organisation that good customer service relies upon.

Airtable is a business management software that allows clear visuals of ongoing factory processes at any time, enabling Direct Trade Windows to provide guaranteed delivery times to its trade customers.


 “In today’s market, automation is key to saving both time and money, which is why we invested in Airtable, designed by our own developers to manage processes and flag up any issues such as delivery delays.”

– AJ Hassanali 

Director, Direct Trade Windows


Paper-free operation

“The system is also accessible at all stages of the manufacturing process and is automated, eliminating the need for reams of paperwork and thus further streamlining the entire process as a whole,” continues Hassanali.


Quoting App

Direct Trade Windows has also invested in a quoting app to help customers take the lead and providing installers with sales support and infrastructure. The App not only provides informed quotes, is also able to share leads with customers in addition to providing them with technical support when they need it.

Adds Hassanali: “Airtable has been a very worthwhile investment, enabling us to maintain quality standards while being able to track every stage of the manufacturing process to keep all teams up to date, which ultimately instils confidence in our offerings and sets us up for a successful future.”


Picture: Direct Trade Windows has invested in the Airtable management system to boost efficiency says director AJ Hassanali.

Article written by Cathryn Ellis
09th November 2022


Related Articles