‘Upgrade Your System’ Wins Marketing Award
AluK has won the award for the best overall marketing campaign at the FIT Show – a massive endorsement for the ‘Upgrade Your System’...
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The Fabricator Magazine – July 2025
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Editor’s Comment
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Editor John Roper writes that once the FIT Show closed, the market seemed to move from hectic to slow and yet the latest CAB State of the Trade Survey (featured in this issue) hints at continuing, if slow, recovery. On the other hand, some problems never seem to go away. Emplas Group MD, Ryan Johnson says this industry still needs rational pricing policies (see page 8) as he and Roper lament the never ending 'race to the bottom' which sees business cut prices until they run out of cash just before they go into liquidation...and there have been a few too many of those lately.
More than just YouTube
Andrew Scott, CEO of Purplex Marketing, explores how dynamic video strategies are transforming fenestration marketing, dramatically boosting visibility and forging deeper connections with today’s digitally savvy customers. From corporate and brand films to personalised messages, Purplex offers a one-day service to produce a range of content for all uses that can be drip-fed to different channels over time.
Grey, but not gloomy
Eurocell has teamed up with Renolit UK to offer its fabricator partners a limited time only offer on its exclusive silk and stone-grey profile colour options – with no premium pricing from now until July 10.
At the heart of us
NorDan, one of Europe’s timber composite window and door manufacturers, claims it is the first manufacturer of its kind to actively measure and monitor the health of the forests from which it sources its timber. The Fabricator’s Ed Humphreys has the story.
Nebula complete
Dudley’s Aluminium is celebrating the completion of its latest project. Nebula is a new development of seven properties across three buildings, providing high tech research and development workspace with offices.